10 Top Affiliate Management Software for B2B SaaS in 2024

Running a successful B2B SaaS affiliate program is a complex juggling act.

From vetting new affiliates and onboarding them smoothly to setting up partner dashboards and processing commission payouts, every step needs to be spot-on.

The best way to ensure all these workflows run like clockwork is with a dedicated affiliate program management software.

However, with the many options available, choosing the right software can quickly become overwhelming and time-consuming.

That's where this expert roundup comes in.

To help you make an informed decision, we've meticulously curated a list of the best affiliate management software options for 2024.

We’ll explore each tool’s unique strengths, user ratings, and pricing details, giving you the insights needed to create a shortlist that fits your organization's needs.

By the end of this guide, you’ll have ten software options with the potential to scale your affiliate marketing efforts.

Let’s start exploring!

Overview of an affiliate program management software

Before diving into our roundup of the top options, let’s take a moment to refresh our understanding of what an affiliate program management software is and the core functionalities and benefits it offers.

Definition

Affiliate program management software is a comprehensive, purpose-built platform designed to manage and optimize every aspect of running an affiliate marketing program.

For B2B SaaS companies, where affiliate relationships can be particularly complex, this software is essential in managing the intricate web of tasks required to run a successful initiative.

At its core, affiliate program management software centralizes key functions like affiliate recruitment, relationship management, performance tracking, and commission disbursement. It acts as a command center, allowing businesses to manage and scale their affiliate programs reliably.

Core features and benefits

Here’s a closer look at the core features typically found in these platforms and the resulting benefits:

• Affiliate recruitment and application management: Simplifies the recruitment process by providing tools to create custom sign-up forms and easily review and segment affiliate applications. This makes it easier to onboard high-quality partners aligned with your business goals.
• Onboarding and training: Facilitates smoother onboarding with structured sequences, including welcome emails and access to training materials. This helps new affiliates quickly get up to speed so they can start promoting your SaaS product effectively without delays.
• Affiliate link management: Generates and organizes tracking links for affiliates, ensuring accurate attribution of sales and other actions. This precision in tracking supports transparent reporting and ensures that commissions are paid fairly, maintaining trust with your partners.
• Commission management and payment processing: Manages the calculation and distribution of commissions according to your predefined rules. This reduces manual errors and ensures affiliates are paid accurately and on schedule, crucial for maintaining strong, long-term relationships.
• Integration with other SaaS tools: Integrates with your existing SaaS tools and CRM systems, ensuring that affiliate data is consistently updated across your operations. This integration enhances efficiency by keeping everything connected and providing a clearer view of your program’s performance.
• Performance tracking and analytics: Offers real-time dashboards and in-depth analytics to monitor key metrics like clicks, conversions, and revenue. These insights allow you to make informed decisions and fine-tune your strategies for better results as your program evolves.

Now that we’ve refreshed our understanding of what an affiliate marketing software can do, let’s dive into the top options available in 2024 for you to consider.

10 top affiliate management software to consider in 2024

The right platform can make all the difference in how efficiently you manage your partnerships, track affiliate sales performance, and scale your efforts. In this section, we’ve rounded up the best affiliate marketing software for 2024, each with unique strengths designed to meet the specific needs of SaaS businesses.

1. Reditus

Screenshot from Reditus website.

We begin our list with Reditus, a top-tier solution for setting up, managing, and scaling SaaS affiliate marketing programs. Specifically designed for B2B SaaS companies, Reditus is trusted by leading brands for its ease of use and comprehensive feature set that drives affiliate sales. What makes it even more appealing is the opportunity to start your affiliate program at no cost, making it an ideal option for those testing the waters with free affiliate management software.

Top feature highlights:

Reditus truly shines with its two-way SaaS-focused affiliate network. This feature operates on two levels:

• Affiliate marketplace for listing programs: SaaS companies can list their affiliate programs on the Reditus Marketplace, where they can be discovered by affiliates actively seeking to promote SaaS products. Affiliates can apply to join your program, and you can then review and onboard them seamlessly.
• Active partner recruitment tool: Reditus also offers an active recruitment tool with rich, detailed affiliate profiles. This feature enables partnership managers to take a proactive approach to building their affiliate team. It provides critical insights, such as business type, revenue history, website and social media presence, pricing structure, industry focus, and content examples. With this information at your fingertips, you can strategically select and engage affiliates aligning with your brand’s goals, ensuring you partner with the most promising and relevant candidates.

This dual approach simplifies the process of attracting top affiliates and gives you the affiliate marketing tools to build a strong, high-performing affiliate marketing team.

Pricing

• A generous 14-day free trial plan is available. Try now
• Paid subscription plans start from $69/month, making our affiliate management software cost very value-focused.

2. Tapfiliate

Screenshot from Tapfiliate website.

Tapfiliate is a robust affiliate tracking and management software that caters to a wide range of industries, including SaaS. Trusted by over 2,000 clients, it’s designed to help businesses grow by building loyal customer bases and encouraging audiences to promote their brands.

Top feature highlights:

• Coupon codes for offline sales and influencer tracking: Tapfiliate allows you to track non-cookie-based conversions through coupon codes. This feature is especially useful for tracking influencer affiliate sales, even if no direct click is involved. Sales are automatically attributed to the correct influencer, ensuring accurate commission payouts.
• Multi-level marketing (MLM): Tapfiliate supports multi-level marketing, enabling affiliates to invite sub-affiliates to join your program. Affiliates earn commissions from the sales generated by their sub-affiliates, all tracked seamlessly within the affiliate management platform. This feature can help exponentially increase your reach and revenue through an extended affiliate network.

Pricing

• A 14-day free trial plan is available.
• Paid subscription plans start from $74/month when billed annually.

3. PartnerStack

Screenshot from PartnerStack website.

PartnerStack is a leading affiliate marketing management software and SaaS affiliate network designed specifically for partner-led growth in the B2B software space. It’s tailored to help companies recruit, onboard, and reward a diverse range of partners, including affiliates, influencers, publishers, and agencies. With its comprehensive features, PartnerStack simplifies the most challenging aspects of launching and scaling partnerships, making it easier to grow market share, boost demand, and expand into new verticals and geographies.

Top feature highlights:

• Challenges: PartnerStack gamifies your affiliate program by introducing challenges that encourage partners to push further. Partners can earn bonus rewards by completing specific tasks, such as reaching sales milestones or providing feedback through polls. This feature helps motivate your partners and drives higher engagement.
• Co-marketing: The co-marketing capabilities of PartnerStack allow partners to easily create branded content without starting from scratch. By providing co-brandable PDF templates and enabling automated social media campaigns, you ensure that all partner-driven content remains on-brand. Performance metrics are also available to measure the success of these co-branded efforts.

Pricing

• Pricing information is available on request.

4. impact.com

Screenshot from impact.com website.

impact.com is a leading partnership automation software that’s been trusted by more than 3,500 brands, ranging from emerging startups to established enterprises. Founded in 2008 by industry experts, it offers a unified solution for managing all aspects of partnership channels, from affiliates and influencers to customer referrals. The platform is particularly well-regarded for its ability to simplify complex affiliate management while allowing businesses to scale their efforts efficiently.

Top feature highlights:

• Cross-device tracking: Provides comprehensive tracking across all devices - whether it’s desktop, mobile web, or mobile apps. This feature offers a complete view of the customer journey, ensuring that you can accurately attribute conversions to the right partners. It’s particularly useful for understanding the full impact of each partner’s contribution, helping you reward them fairly based on the value they bring across various touchpoints.
• Fraud protection: Uses advanced machine learning to detect and prevent affiliate fraud, such as cookie stuffing and fake installs. This ensures only genuine interactions are credited, protecting the integrity of your program.

Pricing

• Pricing information is available on request.

5. Rewardful

Screenshot from Rewardful website.

Rewardful is an all-in-one affiliate management software solution tailored for SaaS companies, particularly those using subscription-based billing platforms like Stripe and Paddle. It offers a straightforward, affordable solution to set up and manage affiliate and referral programs, making it a popular choice for SaaS businesses looking to track referrals, discounts, and commissions with minimal effort.

Top feature highlights:

• Affiliate segmentation: Rewardful allows you to organize and manage partners by creating different affiliate marketing campaigns and groups. You can set varying commission structures - whether percentage-based or fixed fees - at the campaign level, and even customize when commissions should end, providing flexibility to match your business needs.
• Self-referral fraud detection: To maintain the integrity of your own affiliate program, Rewardful automatically identifies and deactivates any suspected self-referrals, ensuring that only genuine referrals are rewarded.

Pricing

• A 14-day free trial plan is available.
• Paid subscription plans start from $49/month.

6. FirstPromoter

Screenshot from FirstPromoter website.

FirstPromoter is an all-in-one platform for subscription-based businesses to manage affiliate and referral marketing programs. With over seven years of experience, FirstPromoter has supported thousands of companies in launching and scaling profitable affiliate programs.

Top feature highlights:

• Automated recurring commissions: FirstPromoter syncs commissions with user subscriptions, removing the need for manual approval and ensuring affiliates are rewarded consistently.
• Sub-ID link tracking & A/B testing: Affiliates can create links with sub-IDs to track and optimize performance across various channels, enhancing their promotional efforts.
• Lead submission by affiliates: Affiliates can submit leads directly via their dashboard, giving you control over approvals while encouraging affiliates to drive more sales proactively.

Pricing

• A 14-day free trial plan is available.
• Paid subscription plans start from $49/month.

7. LeadDyno

Screenshot from LeadDyno website.

LeadDyno is a well-established platform supporting affiliate program management and tracking since 2014. It provides a comprehensive solution for managing affiliate, ambassador, and influencer marketing programs. With over 312 million referrals tracked and $188 million in affiliate-generated sales in 2023, LeadDyno is trusted by over 1,700 brands across various industries, including health and wellness, lifestyle, and SaaS.

Top feature highlights:

• Flexible affiliate approval: Choose between auto-approving new affiliates or manually reviewing applications to match your program’s specific needs.
• Automated customer invitations: Convert your existing customers into affiliates by automating invitation emails, leveraging their engagement with your brand.
• Simplified tax reporting: Easily export affiliate commission data to streamline tax reporting and financial management.

Pricing

• A 30-day free trial plan is available.
• Paid subscription plans start from $49/month.

8. Post Affiliate Pro

Screenshot from Post Affiliate Pro website.

Post Affiliate Pro is a versatile affiliate management program software designed to help small to medium-sized businesses manage their affiliate programs. It offers a comprehensive solution for tracking affiliate performance, assigning commissions, and issuing payouts, all within one platform.

Top feature highlights:

• Comprehensive tracking options: Utilizes browser cookies, IP addresses, and pixel tracking to ensure precise and reliable tracking of affiliate referrals and customer actions.
• Automated communication tools: Allows you to schedule and automate email campaigns to keep consistent communication with affiliates and customers without manual effort.
• Customizable commission structures: Offers flexible options like per-product tracking and lifetime commissions, enabling you to tailor your commission schemes to match specific business needs.

Pricing

• A 30-day free trial plan is available.
• Paid subscription plans start from $129/month.

9. Trackdesk

Screenshot from Trackdesk website.

Trackdesk is an affiliate tracking software that stands out for its fair pricing and flexibility, making it a strong choice for businesses looking to enable partner-led growth without long-term commitments. With free access up to $1,000 in monthly revenue, it’s particularly appealing for startups and small businesses. Trackdesk integrates smoothly with popular platforms like Stripe, Wise, PayPal, and WooCommerce, providing a robust solution for managing affiliate programs.

Top feature highlights:

• Bulk auto-affiliate payouts: Streamlines your payment process with one-click bulk payments. It supports a wide range of payment methods, including PayPal, Wise, Tipalti, and cryptocurrencies like BTC and ETH, allowing you to pay your affiliates efficiently and in the way that suits them best.
• Partnership managers marketplace: Provides access to a curated list of over 500 experienced partnership managers who can assist in setting up, managing, and scaling your affiliate program. This marketplace is designed to help companies tap into expert talent, offering the flexibility to work with multiple affiliate marketing business managers to maximize growth potential.

Pricing

• A freemium version is available.
• Paid subscription plans start from $79/month.

10. Kiflo

Screenshot from Kiflo website.

Kiflo is a partner management platform designed to help modern partnership teams unlock the full potential of their partner programs. The platform enables businesses to recruit, onboard, engage, track, and reward their partners- all from a single, easy-to-use interface.

Top feature highlights:

• Tech stack integration: Seamlessly integrates with tools like HubSpot, Stripe, and Zapier, allowing you to centralize your partner program data and operations. This eliminates the need for manual tracking with UTMs or spreadsheets, freeing up time for growth-focused activities.
• Certification programs: Provides the ability to create custom certification programs to train partners and keep them updated on your product, helping to ensure they have the knowledge and skills needed to promote your offerings effectively.

Pricing

• Free trial is available on demo request.
• Paid subscription plans start from $399/month.

Practical tips for selecting the ideal affiliate management software for your program

With so many options available, it’s important to approach this decision thoughtfully, considering your specific business needs and goals. Here are some practical tips to help you select the ideal affiliate software for your program and insights into why Reditus could be the perfect fit, especially for SaaS companies.

Match the software to your business size

Startups should look for affordable, user-friendly affiliate marketing platform that allows for quick setup without heavy investment. SMEs need a balance of cost and features that can scale with growth. Large enterprises should focus on platforms with robust analytics, automation, and integration capabilities to handle complex programs.

Why Reditus?

Startups will appreciate Reditus’s affordable pricing and the ability to start small and scale. The platform is designed to grow with your needs, offering advanced tools as your business expands.

Focus on SaaS-specific features

For SaaS companies, it’s crucial to choose software that supports subscription models and B2B affiliate recruitment.

Why Reditus?

Reditus is built for SaaS businesses, offering features like subscription billing support and a strong network for B2B partner and program discovery.

Consider support and resources

Strong customer support and community access can make a big difference in managing your program effectively.

Why Reditus?

Reditus offers reliable support and a growing community of SaaS professionals, ensuring you have the resources needed to maximize your program’s success.

Ensure seamless integration

Ensure the software integrates easily with your existing tools, like CRM systems and payment gateways.

Why Reditus?

Reditus integrates smoothly with tools like HubSpot, Stripe, and Paddle, helping you keep all your operations connected and efficient.

Rounding up: Simplify your affiliate program management with the right software

Affiliate management software is essential for managing the complexities of modern affiliate programs.

These platforms help you maintain efficiency and accuracy at every step, from recruiting and onboarding affiliates to tracking their performance and ensuring timely payouts.

The tools we've covered in this roundup offer a variety of features designed to meet different business needs, but one option stands out for SaaS companies - Reditus.

Reditus is purpose-built for B2B SaaS businesses, providing a comprehensive solution that scales as your program grows with one of the few SaaS-focused affiliate marketplaces to expedite partner recruitment.

Its affordable pricing model, combined with a free trial, makes it accessible for businesses at any stage, ensuring you can start small and scale confidently.

Request a demo today and take the first step toward building a streamlined and scalable SaaS affiliate program.