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The articles AI assistants actually cite, by category

When ChatGPT, Perplexity, or Google AI Overviews recommend B2B SaaS tools, they build the answer from a small set of third-party articles. This index shows which articles those are, per category, based on live scans.

Across 48 categories and 1920 cited articles, zapier.com is the most-cited source (276 citations in 29 categories).

Want to know if your brand appears in them? Run the free AI Citation Finder, or read how to get cited by LLMs.

48

Categories

1920

Cited articles

933

Distinct sources

3

AI engines

What the data shows

Every number below is computed live from the current scan and updates with each monthly refresh.

64%

of all citations go to listicles and comparison posts: the format affiliates and independent publishers write

7%

of every citation across 48 categories points at G2 alone (10% at review sites overall)

20%

of cited articles are cited by more than one engine: visibility is earned engine by engine

79%

of Perplexity's citations are listicles, versus 46% for ChatGPT, the most format-balanced engine

8%

of Google AI Overviews citations are videos; ChatGPT and Perplexity cite almost none

23%

of all citations concentrate in just 10 domains, yet 933 distinct sources get cited: the tail is wide open

59%

of cited article titles carry a current year: dated, maintained content wins citations

Want AI to recommend your SaaS? The data says how.

1. Get into listicles

64% of all citations go to listicles and comparison posts, and 83% of citations point at independent publishers rather than review platforms or big media. Those authors decide whether AI recommends you.

2. Earn every engine separately

Only 20% of cited articles appear in more than one engine. Perplexity leans on listicles, ChatGPT reads broader, Google AI Overviews cites video. One placement never covers all three.

3. Back the maintained articles

59% of cited titles carry a current year. Writers who keep articles fresh keep their citations, and recurring affiliate commissions are what pay them to do it.

This is what affiliates are for: independent publishers who write exactly these formats. Reditus gives you a network of 26,000+ B2B SaaS affiliates, 600+ of them vetted with verified audience data, and Campaigns let you pay upfront for the specific actions this index proves matter (a listing article, a comparison post, a G2 review, a Reddit mention, a YouTube video) while the affiliate keeps earning recurring commissions on the customers it brings. The program directory shows the supply side in public.

The most-cited sources across all categories

These domains shape AI recommendations for B2B SaaS more than any others. The affiliate signals are the part that matters: most of them are recruitable through an affiliate program.

DomainCategoriesAffiliate signalsCitations
zapier.com29
Runs a program
276
g2.com30
229
youtube.com28
228
learn.g2.com26
183
reddit.com31
138
guideflow.com12
Runs a program
100
capterra.com19
74
gartner.com12
72
forbes.com10
56
intercom.com4
45

Browse by category

ab testing software

40 cited articles · convert.com leads · 13 recruitable

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accounting software for small business

40 cited articles · nerdwallet.com leads · 10 recruitable

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affiliate management software

40 cited articles · rewardful.com leads · 4 recruitable

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ai chatbot for customer support

40 cited articles · intercom.com leads · 4 recruitable

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ai writing software

40 cited articles · ilampadmanabhan.medium.com leads · 7 recruitable

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applicant tracking system

40 cited articles · zapier.com leads · 4 recruitable

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appointment scheduling software

40 cited articles · calendly.com leads · 13 recruitable

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cold email software

40 cited articles · leadsmonky.com leads · 7 recruitable

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contract management software

40 cited articles · gartner.com leads · 3 recruitable

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crm software

40 cited articles · youtube.com leads · 11 recruitable

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customer feedback software

40 cited articles · frill.co leads · 7 recruitable

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customer success software

40 cited articles · g2.com leads · 5 recruitable

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email marketing software

40 cited articles · google.com leads · 12 recruitable

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esignature software

40 cited articles · pandadoc.com leads · 8 recruitable

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expense management software

40 cited articles · ramp.com leads · 6 recruitable

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form builder software

40 cited articles · jotform.com leads · 10 recruitable

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help desk software

40 cited articles · youtube.com leads · 2 recruitable

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hr software for small business

40 cited articles · technologyadvice.com leads · 4 recruitable

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influencer marketing platform

40 cited articles · learn.g2.com leads · 6 recruitable

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invoicing software

40 cited articles · zoho.com leads · 16 recruitable

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knowledge base software

40 cited articles · assembly.com leads · 3 recruitable

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landing page builder

40 cited articles · leadpages.com leads · 12 recruitable

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learning management system

40 cited articles · youtube.com leads · 2 recruitable

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linkedin automation software

40 cited articles · heyreach.io leads · 2 recruitable

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live chat software

40 cited articles · learn.g2.com leads · 4 recruitable

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marketing automation software

40 cited articles · hubspot.com leads · 11 recruitable

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no code app builder

40 cited articles · bubble.io leads · 6 recruitable

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online whiteboard software

40 cited articles · miro.com leads · 12 recruitable

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password manager for teams

40 cited articles · 1password.com leads · 5 recruitable

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payroll software

40 cited articles · gusto.com leads · 5 recruitable

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product analytics software

40 cited articles · amplitude.com leads · 4 recruitable

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project management software

40 cited articles · clickup.com leads · 9 recruitable

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proposal software

40 cited articles · proposify.com leads · 6 recruitable

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review management software

40 cited articles · g2.com leads · 6 recruitable

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sales engagement software

40 cited articles · g2.com leads · 8 recruitable

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sales intelligence software

40 cited articles · autobound.ai leads · 7 recruitable

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seo software

40 cited articles · onelittleweb.com leads · 8 recruitable

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sms marketing software

40 cited articles · attentive.com leads · 7 recruitable

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social media management software

40 cited articles · buffer.com leads · 11 recruitable

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subscription billing software

40 cited articles · stripe.com leads · 3 recruitable

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survey software

40 cited articles · guideflow.com leads · 6 recruitable

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team chat software

40 cited articles · learn.g2.com leads · 2 recruitable

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time tracking software

40 cited articles · toggl.com leads · 13 recruitable

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transactional email service

40 cited articles · postmarkapp.com leads · 4 recruitable

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uptime monitoring software

40 cited articles · uptimerobot.com leads · 13 recruitable

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video conferencing software

40 cited articles · zapier.com leads · 6 recruitable

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webinar software

40 cited articles · viasocket.com leads · 7 recruitable

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workflow automation software

40 cited articles · g2.com leads · 8 recruitable

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Methodology

For every category we ask ChatGPT Search, Perplexity, and Google AI Overviews the questions buyers ask (“best {category}”, “top {category} tools”, and variants) and record every third-party source the answers cite: the article, the domain, which engines cited it, and how often. Categories publish only above a data-density bar (at least 20 cited articles across 12 distinct domains). “Runs a program” means the domain has a live affiliate program in the Reditus marketplace; “affiliate-monetized” means we observed the domain carrying live affiliate links to B2B SaaS vendors. Refreshed monthly (last scan: August 2026).