EPC calculator
Earnings per click tells you what your traffic is actually worth. This calculator does the standard sum, and then the one that matters for SaaS: what a single click earns once recurring commissions play out over the life of the customer.
EPC after month 1
$0.36
What a one-time payout would look like
True EPC over 24 months
$8.55
24x the month-1 number
Total commission
$8,554
$713 per customer, 1.2% conversion
Each referred customer is worth $29.70 per month to you, or $713 across 24 months. That is why recurring SaaS programs can look unremarkable on day one and still out-earn a one-time payout several times over.
How this calculator works
Simple EPC is the textbook number: total commissions divided by total clicks. It is the figure networks quote and the one most affiliates compare programs on. It is also the number that makes recurring SaaS programs look weaker than they are, because it only counts what has been paid so far.
Recurring EPC projects the full value of a click. It takes the customers your clicks produced, the price they pay each month, your commission rate, and how long commissions run, then divides the whole earnings stream back across the clicks that created it. That is the number to use when deciding where your next article or campaign should point.
How to use your EPC number
- Rank programs by EPC, not by headline commission rate.
- Work out whether paid traffic is viable: if your EPC is below your cost per click, the campaign loses money no matter how well it converts.
- Decide which content to produce more of by comparing EPC per page or per placement, not just per program.
- Spot programs worth renegotiating: strong conversion with weak EPC usually means the payout, not your traffic, is the problem.
- Sanity-check new programs before committing content, using their stated commission terms and your own conversion rate.
Why SaaS EPC beats ecommerce EPC
Most EPC advice is written for one-time ecommerce payouts, where the money arrives once and the number never moves again. B2B SaaS works differently, and the difference compounds in your favor.
- Subscription prices are higher than typical ecommerce baskets, so each conversion is worth more.
- Recurring commissions keep paying for 12, 24, or 36 months, so one click can pay you dozens of times.
- Business buyers retain longer than consumers, which extends the earning window on every referral.
For context on the ceiling: top affiliates in the Reditus network earn $60 or more per click on B2B SaaS programs, driven by recurring commissions compounding rather than by traffic volume.
Frequently asked questions
What is EPC in affiliate marketing?
EPC stands for earnings per click. It is the average commission you earn for every click you send to a program, calculated by dividing total commissions by total clicks. It tells you what your traffic is actually worth, which commission rate alone never does.
How do you calculate EPC?
Divide the commissions you earned by the number of clicks you sent. If you sent 1,000 clicks and earned $450, your EPC is $0.45. Networks often quote EPC per 100 clicks instead, so check which convention a program uses before comparing numbers.
What is a good EPC?
It depends entirely on niche, traffic intent, and payout model, so treat any single benchmark with suspicion. A $0.50 EPC on high-volume traffic can out-earn a $20 EPC that only fires a few times a month. B2B SaaS EPCs run high because the products carry real subscription prices and commissions recur.
Why is EPC different for SaaS affiliate programs?
With a one-time payout, EPC is fixed the moment the sale happens. With recurring commissions, the same click keeps paying for as long as the customer stays subscribed, so your true EPC keeps climbing for months or years after the click.
Does EPC include refunds and clawbacks?
It should. Use commissions that actually cleared, after refunds, chargebacks, and clawbacks, otherwise you will overstate what your traffic earns. Many programs show both gross and approved commissions, so calculate EPC from the approved figure.
Is EPC the same as conversion rate?
No. Conversion rate measures how many clicks turn into customers, while EPC measures how much money those clicks produce. A program can convert well and still deliver poor EPC if the payout per sale is small.
How do I increase my EPC?
Send better-matched traffic, promote programs with higher order values or recurring commissions, and remove friction between the click and the signup. Comparison and alternatives content usually produces higher EPC than broad top-of-funnel articles because the reader is already choosing.
How many clicks do I need to trust an EPC number?
Enough clicks to see multiple conversions, which usually means several hundred at minimum for B2B SaaS. With low sample sizes a single sale swings the number wildly, so treat early EPC figures as directional rather than final.
Want the full explanation behind the metric? Read the earnings per click guide, or browse programs where recurring commissions do the compounding for you.
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