How Expandi Scaled to $2M+ in Affiliate Revenue After Leaving FirstPromoter
Migrating was effortless — Reditus handled everything — and the marketplace drove inbound affiliates Expandi could never reach on their own.
$2M+
Affiliate revenue via Reditus
1,700+
Affiliates
FirstPromoter
Migrated from
Expandi already knew affiliate marketing worked — they ran an in-house program generating real revenue. The ceiling was their own network.
The challenge: a working program that couldn't scale past their network
On FirstPromoter, Expandi could track the affiliates they already had — but not find new ones:
- Recruiting was manual and slow, capped by their own reach.
- No marketplace or network to drive inbound affiliates.
- Affiliate fraud (brand-name ad bidding) went unmonitored.
- Reporting and API access were limited; payouts were manual.
The switch: they didn't lift a finger
Expandi de-risked the move by running both programs in parallel for 3–6 months, then let Reditus handle the full done-for-you migration: exporting FirstPromoter data, importing affiliates and their links, and connecting Stripe on a set date.
The solution: from tracking to a recruitment engine
The marketplace put Expandi in front of Reditus's 20,000+ B2B SaaS affiliate network, generating inbound affiliate requests the moment they listed. Reditus also built what FirstPromoter lacked: coupon tracking, auto-reject fraud rules, deeper reporting, HubSpot + API/BigQuery access, and automated payouts.
The results
- $2M+ in affiliate revenue via Reditus.
- 1,700+ affiliates — far beyond their original network.
- Inbound affiliate requests from the marketplace; automated fraud handling and consolidated payouts.
- Next up: in-app referral and AI affiliate recruitment.
Switching from FirstPromoter: FAQ
What can Reditus do that FirstPromoter can't? It adds a 20,000+ B2B SaaS affiliate marketplace to recruit new affiliates, plus automated payouts, deeper reporting, and fraud handling.
Is migrating risky? Expandi ran both platforms in parallel for months, then Reditus did the full migration — they didn't have to lift a finger, and affiliates kept their links.
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