Setting up paid ads policy

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The default setting

Whether affiliates can run paid ads using their affiliate link is controlled by a toggle in your Advanced Settings. By default, the setting is "No Paid Ads Allowed," which means affiliates are not permitted to run paid ads with their affiliate link.

Some SaaS companies do allow it. Here is what to weigh before you change the toggle.

Why some programs allow paid ads

Affiliates take on the ad spend, so the investment risk sits with them.
Less work for your team, because affiliates manage the ad setup.
If you are not running ads yourself, affiliates can drive traffic you would otherwise miss.
Payment stays performance-based: you only pay commission when that traffic converts into paying customers.

Choosing a paid ads option

Your settings let you choose between different paid ad permissions. If you are unsure which option to select, contact us and we will help you decide.

Rejecting referrals automatically generated by Google paid ads

Coming soon.

FAQs

What happens if I don't allow affiliates to run paid ads?

Affiliates won't be able to promote your products via paid ads. That limits their promotional strategies to organic channels like social media, blogs, or email marketing.

Can I change the paid ads setting later?

Yes, you can update your preferences at any time in the Advanced Settings. Make sure to inform your affiliates about the changed preferences.

Are there risks to allowing affiliates to run paid ads?

Affiliates carry the investment risk, but you carry the brand risk. Brand misrepresentation and ad policy violations are why some companies restrict this option.