Joran Hofman
I'm Joran Hofman, founder of Reditus. I started my career at Jaarbeurs in the Netherlands, in cold outbound: about 65 calls a day. I worked my way up to account manager, the role I had always aimed for. The moment I got it, I asked myself: is this really it? That question took me into the startup scene. After a few Dutch startups, I joined Leadfeeder in Helsinki as one of the first employees working fully remote. I joined when we were 18 people and left when we were 130, after growing from sales for the Netherlands to Head of Customer Success. In those same years I grew SalesLovesMarketing.co, a site about sales and marketing tools that reached about 25,000 organic visitors a month. I monetized it as an affiliate of more than 80 SaaS programs, and that is where it went wrong: a separate signup for every program, a different dashboard for each, and tracking I simply did not trust. So in 2020 I decided to build the platform I wanted as an affiliate. That became Reditus. The customer success mindset from Leadfeeder is baked into Reditus. Our plans grow with the revenue our customers generate through Reditus, so we charge for the value we actually deliver. Today I help B2B SaaS companies win customers beyond their own network, through their users, affiliates and partners. I share that journey, and what I learn about growing a B2B SaaS, with 18,000+ followers on LinkedIn. On my podcast, Grow Your B2B SaaS, I've interviewed people like Wes Bush, Sean Ellis, Patrick Campbell, Nathan Latka and Chris Walker. I host the Top Founder Summit in Amsterdam and organized SaaStock Local Amsterdam before that, because I like building the SaaS community in the Netherlands. When I'm not working, I'm on a padel court. I'm currently ranked around 500th in the Netherlands, and I organize small tournaments for people who love the game, called Padel Locos.
Recent articles
How To Automate Affiliate Marketing in 2026: From Click to Payout
You just walked out of a marketing team meeting, and everyone's high-fiving over their new automation hacks. The email marketing team has got their drip campaigns on autopilot, the social … How To Automate Affiliate Marketing in 2025: From Click to Payout
9 Affiliate Revenue Model Examples Unpacked for SaaS Growth in 2026
Explore 9 affiliate revenue models for SaaS, from recurring commissions to upfront campaign bonuses. Find the best fit for your business growth.
8 Best B2B Affiliate Marketing Networks: SaaS-Only and Beyond
The real challenge of affiliate marketing starts after launch: recruiting affiliates who actually reach software buyers. We compare the 8 best B2B affiliate networks of 2026 (SaaS-only and general) on focus, size, and pricing.
9 Best Tapfiliate Alternatives for SaaS Companies in 2026
Tapfiliate's entry tier meters clicks, conversions and affiliates, with overage fees beyond. The 9 best alternatives compared, prices verified August 2026.
9 Best LeadDyno Alternatives for SaaS Companies in 2026
LeadDyno charges by affiliate headcount, which taxes the growth you are trying to create. The 9 best alternatives by pricing model, verified August 2026.
10 Best Everflow Alternatives in 2026 (SaaS and Enterprise)
Everflow is quote-priced, enterprise-grade tracking. The 10 best alternatives split by what you actually need: right-sized SaaS platforms from $49, or equal tracking depth with published pricing.
9 Best Rewardful Alternatives for SaaS Companies in 2026
Rewardful is the fastest setup in the category; the ceiling is finding affiliates. The 9 best alternatives compared, prices verified August 2026.
9 Best FirstPromoter Alternatives for B2B SaaS in 2026
FirstPromoter tracks well; the wall is recruitment. The 9 best alternatives compared, from like-for-like trackers at $49 to network-backed platforms, prices verified August 2026.
11 Best PartnerStack Alternatives for SaaS Companies in 2026
PartnerStack is built for sales-led partner programs and resellers, with the least transparent way in: no public pricing, no self-serve signup, layered fees. The 11 best alternatives compared, prices verified August 2026.
15 Best Impact.com Alternatives for SaaS Companies in 2026
Impact.com requires an ecommerce platform integration on every plan, which rules it out for most B2B SaaS. The 15 best alternatives compared: 11 affiliate platforms and 4 influencer tools, prices verified August 2026.