
Joran Hofman
Back in 2020 I was an affiliate for 80+ SaaS tools and I was generating an average of 30k in organic visits each month with my site. Due to the issues I experienced with the current affiliate management software tools, it never resulted in the passive income I was hoping for. Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue. So I decided to build my own software with a high focus on the affiliates, as in the end, they generate more money for SaaS companies.
Recent articles
How to Get Cited by ChatGPT and Other LLMs: The B2B SaaS Playbook
LLMs recommend tools based on third-party listicles and reviews, not your website. The data on how AI assistants pick their sources, and a 7-step playbook to get your SaaS into them with affiliates as the engine.
The 7 Best Reditus Alternatives (and Who Each One Is Really For) in 2026
An honest comparison of the seven best Reditus alternatives (FirstPromoter, Rewardful, Tolt, Tapfiliate, PartnerStack, impact.com, and Cello) with a clear read on who each one actually fits. Written by the makers of Reditus, including where a competitor is the better choice.
Your Affiliates Signed Up. Now What? The SaaS Affiliate Onboarding Playbook
Recruiting affiliates is only half the battle. Most affiliates who join a program never promote anything. Here is how to onboard and activate affiliates so they actually start driving revenue, broken down by affiliate type.
No PII Required: How Privacy-Friendly Affiliate Tracking Works for Enterprise SaaS
Enterprise companies need affiliate tracking that works without processing personal data. Here is how unique identifier tracking eliminates PII from your affiliate program while maintaining full attribution accuracy — and why it matters for GDPR compliance.
Why B2B SaaS Is the Best Niche for Affiliate Income (Recurring, High-Ticket, Compounding)
B2C affiliates earn a one-time payout when someone buys a product. B2B SaaS affiliates earn recurring commissions for months or years. Here is why SaaS is the most underrated niche for building compounding affiliate income — and how to get started.
How to Set SaaS Affiliate Commission Rates (Think Like an Affiliate, Not Your CFO)
Most SaaS companies set commission rates by looking at what they can afford to give away. That is the wrong starting point. The right question is: would an affiliate actually bother recommending your product for this amount of money? Here is how to set rates that attract the right partners.
SaaS Affiliate Program Benchmarks: What to Realistically Expect in Your First 12 Months
How long until you see your first paid referral? What does an active vs. passive approach look like in numbers? Here are realistic timelines and benchmarks for B2B SaaS affiliate programs, based on what we actually see on the Reditus platform.
Why 'Affiliate Software' Is the Wrong Way to Think About SaaS Growth
When someone recommends your product — whether they are a current user sharing a referral link or a blogger writing a review — they are doing the same thing: leveraging their network to send you customers. So why are referral programs and affiliate programs treated as completely separate products?
