Reditus vs Cello
Cello is a polished in-app referral platform, and if user referrals are your only motion it deserves a serious look. Reditus covers that in-app referral experience too: every in-app referral feature is included on every paid plan, starting with Growth, our entry plan, and none is held back for a higher plan. On top of that, Reditus adds a full affiliate program, a 28,000+ B2B SaaS affiliate network, a vetted database, and AI discovery in one subscription. Want to switch? Migration is free and white-glove. Here is an honest comparison.
- Polished in-app referral widget
- Partner referral campaigns
- B2B SaaS affiliate network
- Affiliate marketplace and vetted database
- AI affiliate discovery
- In-app referral program, fully customizable via API
- Full affiliate program management
- 28,000+ B2B SaaS affiliate network
- Vetted database of 650 approved affiliates
- Affiliate Finder on every plan
- Automated payouts on every plan (5% card / 2% invoice)
- From $99/mo with a 14-day free trial
Why Choose Reditus Over Cello?
Cello is built around in-product user referrals. Reditus runs that same motion plus a full affiliate program and the network to recruit for it, in one subscription.
| Feature | | From $99/mo |
|---|---|---|
| In-app referral widget for turning users into advocates | ||
| Partner referral campaigns | ||
| Transparent public pricing | ||
| 28,000+ B2B SaaS affiliate network | ||
| Marketplace where affiliates find your program | ||
| Vetted affiliate database with verified audience data | ||
| Affiliate Finder to discover new affiliates |
Reditus: from $99/mo on annual billing ($149/mo monthly), 14-day free trial, no credit card required.
The network behind Reditus
28,000+
B2B SaaS affiliates in the network
$11M+
revenue generated for customers
61k
partnerships created
Reditus vs Cello: which should you pick?
Cello is excellent at what it focuses on: in-product user referrals, with partner referrals as a separate product line. Reditus covers that motion and everything around it: a full affiliate program, the Affiliate Finder and upfront campaigns from $99/mo in one subscription, and a 28,000+ B2B SaaS network and vetted database on Scale Up and Enterprise. Pick Cello for a pure user-referral strategy; pick Reditus when advocacy is one channel in a broader indirect growth motion.
Choose Reditus if
- You want user referrals, an external affiliate program and a network to recruit from in one tool and one subscription.
- Recruitment is the bottleneck: you need a 28,000+ B2B SaaS affiliate network, a marketplace, and a vetted database, not just software.
- You want AI discovery surfacing relevant affiliates from day one, on every plan.
- You need the referral experience to match your product exactly: the widget is fully customizable via API.
- You want transparent pricing from $99/mo covering programs up to $60K ARR, with a 14-day free trial.
Reditus is best for B2B SaaS companies that want user referrals and an external affiliate program in one subscription, with a 28,000+ B2B SaaS affiliate network, a vetted database, and AI discovery to keep recruitment moving.
Choose Cello if
- User referrals are your only planned motion and you want a tool built around that.
- You want to add affiliates and influencers later through Cello's Partner Referrals product line.
Cello is best for product-led SaaS teams that want a dedicated, polished in-app user referral experience.
Why B2B SaaS teams compare Reditus and Cello
Both products turn the people who already like your software into a growth channel, and both put a referral experience inside your product. The comparison comes up because the overlap ends there: Cello goes deep on user referrals, with partner referrals as a separate product line, while Reditus treats that motion as one part of a broader indirect channel that also includes external affiliates and the network to recruit them.
What Cello does well
Credit where it is due. Cello's in-product referral widget is polished. For a product-led team whose only goal is turning users into advocates, that is a strong choice.
Where the scope difference shows
User referrals reach the people who already know you. That is their strength, the conversion rate is excellent, and also their ceiling: your user base is finite, and advocacy volume scales with it. External affiliates, content creators, consultants and agencies reach buyers who have never heard of you. Most B2B SaaS programs that produce meaningful revenue end up running both motions.
Running both on Cello means the User Referrals product line plus the Partner Referrals product line, and the partners are still yours to find. Running both on Reditus is one subscription, and finding partners is what the rest of the platform is for.
What Reditus adds around the referral widget
Reditus includes a network of 28,000+ affiliates focused on B2B SaaS, a marketplace where affiliates discover and apply to programs (included from the Scale Up plan at 399/mo), a vetted database of 650 approved affiliates with verified first-party audience data, and the Affiliate Finder on every plan that surfaces relevant affiliates starting from a scan of your domain. Campaigns let you additionally pay upfront bonuses for content or performance milestones rather than pure revenue share.
The in-app referral program itself is fully customizable via API. When Snitcher wanted a referral experience that matched their product exactly, they built a custom in-app program on the Reditus API in days and enrolled 2,600+ advocates. That is an illustration of what the API allows, not a guarantee of results.
How payouts work on Reditus
Reditus automates affiliate payouts on every plan. Each affiliate chooses PayPal, Wise or a European bank transfer (IBAN) in their payment settings. You pay one monthly overview of all commissions, by card or by invoice, and the payout fee comes on top: 5% by card, 2% by invoice. Your affiliates pay Reditus nothing, and you no longer pay each affiliate one by one.
Pricing: one subscription for both motions
With Reditus, every in-app referral feature is included on every paid plan, starting with Growth, our entry plan: none is held back for a higher plan. Reditus has no free plan; it starts at $99/mo on annual billing (149/mo monthly), and you can try everything free for 14 days, no credit card needed. That one subscription covers the in-app referral program and the full affiliate program up to $60K ARR. Reditus prices are the same number in EUR and USD.
So the honest answer depends on what you plan to run. Pure user referrals: Cello is a focused, credible choice. Both motions, or any serious intent to recruit external affiliates: one Reditus subscription covers both.
Who should choose which
Choose Cello if user referrals are the whole strategy and you value a dedicated tool. Choose Reditus if advocacy is one channel in a bigger indirect motion: user referrals plus affiliates, plus the network, marketplace, vetted database and AI discovery to keep recruitment moving. And if you start on Cello and outgrow the single motion, migration to Reditus is free and white-glove.
Switching from Cello to Reditus
Every migration is free and white-glove, from any tool and on every plan. Your part takes about 30 to 60 minutes of your own time: a call and a check of the data. Reditus does all the heavy lifting.
- Free on every plan
- 30 to 60 min of your time
- Affiliates keep their links
- Possible during your trial
Teams usually consider moving off Cello when they want external affiliates alongside user referrals without managing a second product line, or when they need the referral experience embedded deeper into their product than a standard widget allows.
Any migration to Reditus is free and white-glove: we move your advocates and reward history, rebuild the in-app referral program (including custom API-based experiences), and run both systems in parallel during the transition so nothing is lost. Your advocates keep earning throughout.
- You
Step 1. Kickoff call
Plan the move together and share access to your current tool.
- Reditus
Step 2. We prepare your data
We export your affiliates, links, referrals and commissions into an import sheet.
- You
Step 3. Data check
You check the import sheet and approve what we migrate.
- Reditus
Step 4. We import everything
Once our tracking is installed, affiliates keep their links and simply reset their password.
- Reditus
Step 5. Parallel tracking
Both systems run side by side for your old cookie window while we check the numbers match.
How Snitcher Built a Custom In-App Referral Program in Days, Enrolling 2,600+ Advocates
Using Reditus's referral API, Snitcher shipped a fully custom in-app referral loop fast, and 2,600+ users have already signed up as advocates.
Jerre Baumeister
Founder at Snitcher
How Joiin Grew Affiliate Referrals 424% Year-Over-Year From a Standing Start
No program, no partner team, no infrastructure → 424% year-over-year growth in paid affiliate referrals, run by one person.
Paul Shipway
CCO at Joiin
How TimelinesAI Built an Affiliate Channel From $0 to $130K
No prior program, no payouts to process in-house, just month-over-month growth and 700+ affiliates on plans that grow with the revenue they generate through Reditus.
Ishay Tentser
Founder at Timelines.ai
Frequently asked questions
Reditus vs Cello, answered
See how Reditus compares to other affiliate platforms
Everflow is a broad, capable platform for tracking affiliates, influencers, and media buying across many industries. Reditus is built specifically for B2B SaaS, adding a 28,000+ affiliate network, a vetted database, and AI discovery, plus a native in-app referral program, at a transparent price. Want to switch? Migration is free and white-glove. Here is an honest comparison.
FirstPromoter tracks affiliates well. Reditus does too, then helps you find and activate the next ones: the Affiliate Finder and campaigns on every plan, plus a 28,000+ B2B SaaS affiliate network on Scale Up. Switching is free on every plan and your affiliates keep their links; 10+ companies migrated from FirstPromoter to Reditus in the last year.
GrowthHero is solid 3-in-1 software for ecommerce and DTC brands running affiliate, influencer, and customer-referral programs together. Reditus is built specifically for B2B SaaS: the same core affiliate tracking, plus a 28,000+ B2B SaaS affiliate network, a vetted database, and AI discovery so you can grow past your own audience. Want to switch? Migration is free, white-glove, and your affiliates keep their links. Here is an honest comparison.
Impact is a broad partnership platform built for big consumer and retail brands running affiliate, influencer, and referral programs at scale, with public pricing starting at $30/mo. Reditus keeps the same core tracking mechanics, built specifically for SaaS, and adds the Affiliate Finder from $99/mo and a 28,000+ B2B SaaS affiliate network and vetted database on Scale Up and Enterprise. Want to switch? Migration is free, white-glove, and your affiliates keep their links. Here is an honest comparison.
Pricing, features, and positioning can change over time. Always verify current product details directly with the vendor before making a final purchase decision. Last reviewed: August 2026. Pricing last checked: August 2026.
Switching from Cello? We move your program for free.
- Free migration on every plan
- Affiliates keep their links
- 14-day free trial, no credit card