Reditus vs Cello
Cello is a polished in-app referral platform with free plans and automated payouts, and if user referrals are your only motion it deserves a serious look. Reditus covers that in-app referral experience too, then adds a full affiliate program, a 27,000+ B2B SaaS affiliate network, a vetted database, and AI discovery in one subscription. Want to switch? Migration is free and white-glove. Here is an honest comparison.
- Polished in-app referral widget
- Partner referral campaigns
- Automated reward payouts (PayPal and Venmo)
- Free plans on both product lines
- B2B SaaS affiliate network
- Affiliate marketplace and vetted database
- AI affiliate discovery
- In-app referral program, fully customizable via API
- Full affiliate program management
- 27,000+ B2B SaaS affiliate network
- Vetted database of 650 approved affiliates
- AI Discovery Agent on every plan
- Automated payouts on every plan
- From $99/mo with a 14-day free trial
Why Choose Reditus Over Cello?
Cello is built around in-product user referrals. Reditus runs that same motion plus a full affiliate program and the network to recruit for it, in one subscription.
| Feature | Free | From $99/mo |
|---|---|---|
| In-app referral widget for turning users into advocates | ||
| Automated reward payouts | ||
| Partner referral campaigns | ||
| Transparent public pricing | ||
| User referrals and external affiliates in one plan | ||
| Fully API-customizable referral experience | ||
| 27,000+ B2B SaaS affiliate network | ||
| Marketplace where affiliates find your program | ||
| Vetted affiliate database with verified audience data | ||
| AI Discovery Agent for finding new affiliates | ||
| Campaigns: upfront bonuses for content and milestones |
Cello has free plans on both product lines. User Referrals: Grow $200/mo (up to $50K referral ARR), Scale $750/mo (up to $100K), custom Enterprise. Partner Referrals: Plus $200/mo, Pro $400/mo, Enterprise $1,000/mo, plus a 5% advertising fee on partner payouts. Listed prices reflect a current promotion (verified on cello.so/pricing, August 2026). · Reditus: from $99/mo on annual billing ($149/mo monthly), 14-day free trial, no credit card required.
The network behind Reditus
27,000+
B2B SaaS affiliates in the network
$11M+
revenue generated for customers
61k
partnerships created
Reditus vs Cello: which should you pick?
Cello is excellent at the one thing it focuses on: in-product user referrals, now with free entry plans and automated payouts. Reditus covers that motion and everything around it: a full affiliate program, a 27,000+ B2B SaaS network, a vetted database, AI discovery, and upfront campaigns, from $99/mo in one subscription. Pick Cello for a pure user-referral strategy; pick Reditus when advocacy is one channel in a broader indirect growth motion.
Choose Reditus if
- You want user referrals and an external affiliate program in one tool and one subscription.
- Recruitment is the bottleneck: you need a 27,000+ B2B SaaS affiliate network, a marketplace, and a vetted database, not just software.
- You want AI discovery surfacing relevant affiliates from day one, on every plan.
- You need the referral experience to match your product exactly: the widget is fully customizable via API.
- You want transparent pricing from $99/mo covering programs up to $60K ARR, with a 14-day free trial.
Reditus is best for B2B SaaS companies that want user referrals and an external affiliate program in one subscription, with a 27,000+ B2B SaaS affiliate network, a vetted database, and AI discovery to keep recruitment moving.
Choose Cello if
- User referrals are your only planned motion and you want a tool built solely for that.
- You want to start free and validate in-product referrals before paying anything.
- Venmo payouts matter because your advocates are largely US consumers or prosumers.
- You are comfortable adding a separate tool later if an external affiliate program becomes relevant.
Cello is best for product-led SaaS teams that want a dedicated, polished in-app user referral experience and do not plan to run an external affiliate program from the same tool.
Why B2B SaaS teams compare Reditus and Cello
Both products turn the people who already like your software into a growth channel, and both put a referral experience inside your product. The comparison comes up because the overlap ends there: Cello goes deep on one motion, user referrals, while Reditus treats that motion as one part of a broader indirect channel that also includes external affiliates and the network to recruit them.
What Cello does well
Credit where it is due. Cello's in-product referral widget is polished, and the company has kept improving the commercial side: both product lines now have free entry plans, and every plan advertises automated reward payouts through PayPal and Venmo. The free User Referrals plan includes unlimited referrals, which makes trying the motion genuinely costless. For a product-led team whose only goal is turning users into advocates, that is a strong package.
Where the scope difference shows
User referrals reach the people who already know you. That is their strength, the conversion rate is excellent, and also their ceiling: your user base is finite, and advocacy volume scales with it. External affiliates, content creators, consultants and agencies reach buyers who have never heard of you. Most B2B SaaS programs that produce meaningful revenue end up running both motions.
Running both on Cello means the User Referrals product line plus the Partner Referrals product line, priced separately, and the partners are still yours to find. Running both on Reditus is one subscription, and finding partners is what the rest of the platform is for.
What Reditus adds around the referral widget
Reditus includes a network of 27,000+ affiliates focused on B2B SaaS, a marketplace where affiliates discover and apply to programs (included from the Scale Up plan at 399/mo), a vetted database of 650 approved affiliates with verified first-party audience data, and an AI Discovery Agent on every plan that surfaces relevant affiliates starting from a scan of your domain. Campaigns let you additionally pay upfront bonuses for content or performance milestones rather than pure revenue share.
The in-app referral program itself is fully customizable via API. When Snitcher wanted a referral experience that matched their product exactly, they built a custom in-app program on the Reditus API in days and enrolled 2,600+ advocates. That is an illustration of what the API allows, not a guarantee of results.
Payouts, compared honestly
Both platforms automate payouts; the differences are rails and fees. Cello pays rewards through PayPal and Venmo, with a 5% advertising fee on its partner referral line. Reditus automates payouts on every plan, with PayPal as the default rail and Wise or IBAN transfers available on request, at a 5% fee on credit-card payouts or 2% via invoice. If your advocates are US consumers, Venmo is a genuine convenience; if you pay international B2B partners, the Wise and invoice rails matter more.
Pricing: free entry versus one subscription for both motions
Cello's free plans are real and worth crediting: you can run user referrals at no cost until scale, with paid plans from $200/mo per product line (User Referrals caps at $50K referral ARR on Grow; current list prices reflect a promotion). Reditus has no free plan; it starts at $99/mo on annual billing (149/mo monthly) with a 14-day free trial and no credit card, and that one subscription covers the in-app referral program and the full affiliate program up to $60K ARR. Reditus prices are the same number in EUR and USD.
So the honest arithmetic depends on your plan. Pure user referrals at small scale: Cello's free tier is hard to argue with. Both motions, or any serious intent to recruit external affiliates: one Reditus subscription replaces two Cello product lines plus the recruitment problem neither of them solves.
Who should choose which
Choose Cello if user referrals are the whole strategy and you value a dedicated tool with free entry. Choose Reditus if advocacy is one channel in a bigger indirect motion: user referrals plus affiliates, plus the network, marketplace, vetted database and AI discovery to keep recruitment moving. And if you start on Cello and outgrow the single motion, migration to Reditus is free and white-glove.
Switching from Cello to Reditus
Every migration is free and white-glove, from any tool. You join one short kickoff call. Reditus does everything else.
- ~30 min of your time
- Affiliates keep their links
- Free white-glove service
Teams usually consider moving off Cello when they want external affiliates alongside user referrals without paying for and managing a second product line, or when they need the referral experience embedded deeper into their product than a standard widget allows.
Any migration to Reditus is free and white-glove: we move your advocates and reward history, rebuild the in-app referral program (including custom API-based experiences), and run both systems in parallel during the transition so nothing is lost. Your advocates keep earning throughout.
- You · 30 min
Step 1. Intro call
One kickoff call to plan the move. That is your part done.
- Reditus
Step 2. We prepare your data
We connect to your current tool and get everything ready to import.
- Reditus
Step 3. We import everything
Affiliates keep their links, so nothing changes for them.
- Reditus
Step 4. Parallel tracking
Old and new tracking run side by side during the transition.
- Reditus
Step 5. Launch day
We verify the numbers in both systems match before you switch.
How Snitcher Built a Custom In-App Referral Program in Days, Enrolling 2,600+ Advocates
Using Reditus's referral API, Snitcher shipped a fully custom in-app referral loop fast, and 2,600+ users have already signed up as advocates.
Jerre Baumeister
Founder at Snitcher
How Joiin Grew Affiliate Referrals 424% Year-Over-Year From a Standing Start
No program, no partner team, no infrastructure → €130K+ in affiliate-driven ARR in 18 months, run by one person.
Paul Shipway
CCO at Joiin
How TimelinesAI Built an Affiliate Channel From $0 to $130K
No prior program, no payouts to process in-house, just month-over-month growth and 700+ affiliates on pricing that scales with MRR.
Ishay Tentser
Founder at Timelines.ai
Frequently asked questions
Reditus vs Cello, answered
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Pricing, features, and positioning can change over time. Always verify current product details directly with the vendor before making a final purchase decision. Last reviewed: August 2026. Pricing last checked: August 2026.