Reditus vs Cello
Cello is a polished in-app referral platform. Reditus combines in-app referral, a full affiliate program, and a 26,000+ B2B SaaS affiliate network in one platform, from $99/mo. Here is an honest comparison.
- Polished in-app referral experience
- Partner referral management
- Transparent public pricing
- B2B SaaS affiliate network
- Marketplace where affiliates discover your program
- Vetted affiliate database
- AI affiliate discovery
- In-app referral program (fully customizable via API)
- Full affiliate program toolkit
- 26,000+ B2B SaaS affiliate network
- Vetted affiliate database (600+ approved)
- AI Affiliate Discovery Agent on every plan
- Automated payouts on all plans (5% CC / 2% invoice)
- From $99/mo — 14-day free trial, no credit card
Why Choose Reditus Over Cello?
Cello does in-app referral well. Reditus combines in-app referral with a full affiliate program, a 26,000+ B2B SaaS affiliate network, a vetted database, and AI discovery — in one platform.
| Feature | Free tier; paid plans from $200/mo | From $99/mo |
|---|---|---|
| In-app / user referral program | ||
| Partner referral management | ||
| Transparent public pricing | ||
| 26,000+ B2B SaaS affiliate network | ||
| Marketplace where affiliates discover and join your program | ||
| Vetted affiliate database (600+ approved, first-party data) | ||
| AI Affiliate Discovery Agent on every plan | ||
| Paid plans from $99/mo |
Cello lists a free tier; paid plans start at $200/mo, with higher tiers at $750/mo and custom enterprise pricing (verified on cello.so, July 2026).
The network behind Reditus
26,000+
B2B SaaS affiliates in the network
$10M+
revenue generated for customers
58k
partnerships created
Reditus vs Cello: which should you pick?
Cello is a focused, polished in-app referral product and a legitimate choice if user referrals with enterprise support are all you need. Reditus is usually the better fit for B2B SaaS companies that want that same in-app referral motion plus a full affiliate program, a 26,000+ affiliate network, a vetted database, and AI discovery — with automated payouts and a $99/mo starting price.
Choose Reditus if
- You want in-app referral, a full affiliate program, and a 26,000+ B2B SaaS affiliate network in one platform.
- You want to recruit affiliates via a vetted database (500+ approved) and an AI Discovery Agent included on every plan.
- You want automated affiliate payouts on every plan (5% credit card / 2% invoice).
- You want to start at $99/mo (annual billing) with a 14-day free trial — no credit card required.
- You want a free white-glove migration from your current tool.
Reditus is best for B2B SaaS companies that want in-app referral plus a full affiliate program and a 26,000+ B2B SaaS affiliate network in one platform — going for volume and automation from a $99/mo entry point.
Choose Cello if
- You want only a user-referral product, done very well, with enterprise support.
- Your priority is a polished, embedded viral-loop experience for your existing users.
- You are a larger company and paid plans starting around $200/mo are not a constraint.
- You don't need an affiliate network, marketplace, or affiliate discovery tooling.
Cello is best for companies that want only an in-app/user referral product, done very well, with enterprise support, and that don't need an affiliate network, marketplace, or affiliate discovery tooling.
Why B2B SaaS teams compare Reditus and Cello
If you are evaluating referral software for your SaaS company, Cello and Reditus have probably both come up. Both help you turn people who love your product into a growth channel — but they are built around different scopes, and the right choice depends on what you want that channel to become.
What Cello does well
Cello is fully focused on in-app referrals, and it does that well. The product embeds a polished referral experience directly inside your application, with a viral-loop UX designed to get existing users sharing. Cello now also markets Partner Referrals, a product for managing your own partners, and offers enterprise-grade support and compliance. If all you want is a user-referral product, Cello is a strong option.
What Reditus adds on top of in-app referral
Reditus is three products in one platform: an in-app referral program that is fully customizable via API (no forced widget), a full affiliate program toolkit, and access to a B2B SaaS affiliate network of 26,000+ registered affiliates. On top of the network sit a vetted affiliate database of 600+ approved affiliates with verified first-party data, an AI Discovery Agent included on every plan to find new affiliates, and campaigns that let you pay affiliates upfront bonuses for content or performance milestones.
Payouts are automated on every Reditus plan, with a 5% fee on credit-card payouts or 2% via invoice. Cello also advertises payout automation, but payouts there are reportedly more manual in practice — worth testing during your own evaluation.
Pricing: $99 vs $200 starting points
Reditus has no free plan: pricing starts at $99 per month on annual billing ($149 monthly) with a 14-day free trial and no credit card required. Cello lists a free tier, and its paid plans start at around $200 per month, with higher tiers at $750 per month and custom enterprise pricing (verified on cello.so in July 2026). The positioning difference is real: Cello is aimed at bigger companies, while Reditus goes for volume and automation at a lower entry price.
Who should choose Cello
Choose Cello if you want only a user-referral product — done very well — with enterprise support, and you do not need an affiliate network, a marketplace, or affiliate discovery tooling.
Who should choose Reditus
Choose Reditus if you want in-app referral and an affiliate program in one platform, and you want to grow beyond your own user base by recruiting from a 26,000+ B2B SaaS affiliate network with AI discovery — starting at $99 per month. Migration from your current tool is free and white-glove, and your affiliates keep their existing links.
Switching from Cello to Reditus
Every migration is free and white-glove, from any tool. You join one short kickoff call. Reditus does everything else.
- ~30 min of your time
- Affiliates keep their links
- Free white-glove service
Teams usually consider moving from Cello when they want to grow beyond referrals from their own user base and start recruiting affiliates — bloggers, agencies, newsletter operators, consultants — who bring audiences the company could never reach alone.
Any migration to Reditus is free and white-glove: the Reditus team gets access to your current tool, migrates the data, imports your advocates and affiliates so existing links keep working, and verifies old-vs-new tracking consistency during the transition.
- You · 30 min
Step 1. Intro call
One kickoff call to plan the move. That is your part done.
- Reditus
Step 2. We prepare your data
We connect to your current tool and get everything ready to import.
- Reditus
Step 3. We import everything
Affiliates keep their links, so nothing changes for them.
- Reditus
Step 4. Parallel tracking
Old and new tracking run side by side during the transition.
- Reditus
Step 5. Launch day
We verify the numbers in both systems match before you switch.
How Snitcher Built a Custom In-App Referral Program in Days — and Enrolled 2,600+ Advocates
Using Reditus's referral API, Snitcher shipped a fully custom in-app referral loop fast — and 2,600+ users have already signed up as advocates.
Jerre Baumeister
Founder at Snitcher
How Joiin Grew Affiliate Referrals 424% Year-Over-Year — From a Standing Start
No program, no partner team, no infrastructure → €130K+ in affiliate-driven ARR in 18 months, run by one person.
Paul Shipway
CCO at Joiin
How TimelinesAI Built an Affiliate Channel From $0 to $130K
No prior program, no payouts to process in-house — just month-over-month growth and 700+ affiliates on pricing that scales with MRR.
Ishay Tentser
Founder at Timelines.ai
Frequently asked questions
Reditus vs Cello, answered
See how Reditus compares to other affiliate platforms
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Impact is a broad partnership platform built for big consumer and retail brands running affiliate, influencer, and referral programs at scale, with public pricing starting at $30/mo. Reditus keeps the same core tracking mechanics but adds a 26,000+ B2B SaaS affiliate network, a vetted database, and AI discovery built specifically for SaaS, from $99/mo. Want to switch? Migration is free, white-glove, and your affiliates keep their links. Here is an honest comparison.
Pricing, features, and positioning can change over time. Always verify current product details directly with the vendor before making a final purchase decision. Last reviewed: July 2026. Pricing last checked: July 2026.