Tracking referrals with coupon codes

With coupon codes, an affiliate can share a discount code instead of, or next to, their link. When a customer uses the code at checkout, the referral is credited to that affiliate and the customer gets the discount. That's useful for communities and consultants who prefer not to share a link.

Coupon-code tracking works with the native Stripe connection only. On the Payments API, affiliates promote with their tracked links.

Create the coupon in Stripe

1. In Stripe, open Product catalogue and select Coupons.
2. Create a new coupon and choose a unique Coupon ID, for example "greetings". Reditus tracks on this ID. The other fields don't matter for tracking, so fill them in as you like.
3. Open the coupon's page and copy the Coupon ID.

Use the Coupon ID, not a promotion code such as DISCOUNT10: Reditus needs the Coupon ID to track the referral.

Add the coupon to the affiliate in Reditus

1. Open your active affiliates in Reditus.
2. Click the affiliate you want to give the code.
3. Add the Coupon ID and the coupon code. The Coupon ID is used for tracking, so make sure it is correct; the coupon code is what you and the affiliate see.

Want to send each affiliate their code automatically? Your onboarding emails can include it with the dynamic value {{partnership_coupon_code}}. See automated onboarding emails.

Link or coupon: who gets the referral?

A link beats a coupon code. The link is recorded at signup, through the tracking script and the signup snippet; a coupon code is only recorded at purchase, when it is used at checkout. So a person who signed up through affiliate A's link and later pays with affiliate B's coupon stays with affiliate A.

Between two links, the last click before signup wins. Once someone has signed up, the referral is never reassigned to another affiliate.