Affiliate Program Reporting & Analytics (SaaS)

Managing Affiliates

Reditus gives you full-funnel visibility on your affiliate program, so you can see exactly how affiliates impact revenue and not just clicks. The metrics below tell you which partners deserve more investment and where the funnel leaks.

Core metrics to monitor

1. Click-to-signup conversion rate

Measures how effectively affiliates turn traffic into signups. The healthy range for B2B SaaS is roughly 2-8%.

Use it to identify affiliates sending unqualified traffic, and to spot landing pages that need CRO work.

If the rate is low:

Check audience-offer fit per affiliate
A/B test landing page headlines, CTAs, and social proof

2. Signup-to-paid conversion rate

Shows whether affiliate-referred users become paying customers. The healthy range for B2B SaaS is roughly 5-15%.

Use it to validate lead quality from each affiliate, and to keep incentives aligned with revenue rather than vanity signups.

If an affiliate has many signups but few paid conversions:

Review their messaging and promises
Tighten qualification criteria or adjust the commission model

3. MRR from affiliates

Your primary ROI metric for the affiliate channel. Track two things:

Total MRR from affiliate-referred customers
Net changes from upgrades, downgrades, and cancellations

Use it to justify program investment and to compare the affiliate channel against your other channels. Reditus automatically attributes MRR to the correct affiliate and updates it as subscriptions change.

4. Revenue per click (RPC)

Normalizes performance across affiliates with different traffic volumes. Formula: total affiliate-attributed revenue divided by total affiliate clicks.

Use it to identify high-value, low-volume affiliates, and to decide where co-marketing or a higher commission is worth the spend.

5. Churn rate by affiliate

Reveals whether certain affiliates drive customers who leave faster. Use it to detect misaligned expectations in affiliate messaging and to prioritize enablement for affiliates with higher churn.

If churn is consistently high from one affiliate, review their content, promises, and targeting.

Reditus reporting dashboard

Real-time overview

An instant snapshot of program health:

Clicks, signups, trials, paid conversions
Active affiliates and pending commissions
MRR and revenue attribution by affiliate

Use this view for weekly monitoring and quick anomaly detection.

Affiliate leaderboard

Rank affiliates by revenue generated, conversion rates, or number of referrals.

The leaderboard tells you:

Which top partners to double down on
What your best affiliates actually do, in content, channels, and messaging
Where tiered rewards or bonuses for top performers would pay off

Conversion funnel

Reditus tracks the full journey:

Click → Signup → Trial → Paid Customer

Funnel data shows:

Where prospects drop off, for example signup to trial or trial to paid
How funnel performance compares across affiliates
One shared set of metrics for product, sales, and marketing

Revenue attribution

Every dollar of MRR is tied back to the originating affiliate.

First-touch attribution to the affiliate who brought the customer in
Automatic handling of upgrades, downgrades, and cancellations

That keeps commission calculations transparent and accurate, and ROI per affiliate clear.

Using analytics to optimize your program

1. Identify top-performing affiliate types

Segment affiliates by type, such as:

Content creators / bloggers
Review and comparison sites