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Affiliate program reporting and analytics (SaaS)

Managing Affiliates

Reditus shows you what every affiliate brings in and how that changes over time, so you can see who performs well, who drops off and who is growing.

What you see per affiliate

In the active affiliates view you see, for every affiliate:

  • clicks
  • referrals (signups credited to that affiliate)
  • revenue generated
  • commission paid

Open it under Affiliates > Active affiliates.

Trends over time, per affiliate or per tier

The reporting section shows your data month over month, week over week and day over day. You can look at your program as a whole, at one affiliate, or per tier.

Tiers make this especially useful. Put your agencies in one tier and your bloggers in another, and you can compare the two groups against each other: which type of affiliate brings in revenue, and which one stalls. How to move affiliates between tiers: how to change the tier of an affiliate.

How to read the numbers

Look at revenue first, and at its direction. Clicks tell you who is sending traffic; a signup only counts once it becomes a paying customer, because that is when an affiliate earns.

Expect a few affiliates to do most of the work. Across three B2B SaaS affiliate programs we analysed, covering more than 10,000 affiliate-months, the top 20% of active affiliates produced between 80 and 87% of program revenue. In over 90% of affiliate-months, the affiliate produced no paid referral at all.

So don't only chase the quiet affiliates. Find out what your active ones do, which channels and which content, and share that with the rest of your program. If many affiliates joined but few are active, a campaign is the main lever to get them going: how to create affiliate campaigns.

Why there is no leaderboard

Reditus has no affiliate leaderboard, on purpose: a leaderboard exposes personal information about your affiliates. Tiers do the motivating part privately instead. Each affiliate sees their own progress toward the next tier.

Getting the data out

Export options sit above the tables. For your own analysis, the Reditus API gives you all your data, and you can connect it to an AI assistant such as Claude through MCP.

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