Which Assets Must You Supply Affiliates for a Successful SaaS Affiliate Program?

Affiliates promote what is easy to promote. A complete, organized asset library removes friction, keeps your messaging consistent and helps their content convert.

What each affiliate needs depends on who they are. Bloggers need content and comparison angles, newsletter writers need visuals and messaging, and agencies need product knowledge and help positioning you to their clients. At the start, give them as much ready-made content as you can: you'll know what gets published, and you can let affiliates do more themselves later.

Essential assets every program needs

Affiliate links

• Reditus creates each affiliate's link for you: your website address followed by ?red= and the affiliate's personal slug, for example example.com/?red=theirname.
• Affiliates can add a sub ID to their link to see which of their own channels performs best, for example blog versus newsletter.
• If you use Stripe, you can also give an affiliate a coupon code. That suits communities and consultants who'd rather not share a link (how coupon codes work).

Product descriptions, short and long

Provide several ready-to-use formats:

• A one-liner (up to 20 words) for bios, quick mentions and link descriptions.
• A short description (50 to 100 words) for newsletters, sidebars and brief recommendations.
• A long description (200 to 400 words) for reviews, landing pages and detailed write-ups.

Lead with the problem you solve and who you're for.

Logo and brand assets

• Logo files: PNG (transparent) and SVG, in light and dark versions.
• Variants: your primary logo and an icon-only mark.
• Brand colors with hex codes.
• Basic usage rules: minimum size, clear space, and examples of what not to do.

Screenshots and product images

Capture high-quality screenshots of:

• Your dashboard overview.
• Your main features.
• Setup and onboarding.
• Analytics and results views.

Use realistic sample data instead of empty states, so affiliates can drop the visuals straight into their content.

Selling points and differentiators

A short positioning guide that covers:

• Your top selling points.
• Neutral, factual comparisons with competitors.
• Your ideal customer profile and target audience.
• Common objections and how to answer them.

A source-of-truth document

Affiliates increasingly write with AI. Give them one document with the facts about your product: what it does, who it's for, what it costs, and the claims you can back up. Then the content they publish about you stays accurate.

Recommended assets worth building next

Banner ads and display creatives

Standard web ad sizes, ideally in several variants:

• 728×90 (leaderboard banner)
• 300×250 (medium rectangle)
• 160×600 (skyscraper)
• 320×50 (mobile banner)

Include static and simple animated versions, each with a clear value proposition and call to action.

Email templates and swipe copy

Customizable templates for:

• An introductory product announcement.
• A feature deep-dive.
• A case study or success story.
• A limited-time offer or promotion.

Say plainly that these are starting points, not scripts to copy word for word. Affiliates should adapt them to their own voice.

Social media posts

Ready-to-edit posts per platform, for example LinkedIn (professional, B2B tone) and X (short, hook-driven). Give several variations, so affiliates can post more than once without repeating themselves. On LinkedIn, posts with a link get much less engagement, so an affiliate there may not earn anything from a link at all. A campaign can pay for that work instead (below).

Comparison guides

Factual resources that compare you with your main competitors:

• Feature-by-feature breakdowns.
• Pricing and plan differences.
• Best-fit use cases for each tool.

These make it far easier for affiliates to write comparison and alternatives content that holds up.

Case studies and testimonials

Reusable proof that affiliates can quote or summarize:

• Customer name and company (with permission).
• The problem and context.
• How your product solved it.
• Concrete results.

Build them from your early wins.

Nice-to-have assets (advanced)

An AI content helper

Go one step further than a document: give affiliates an AI assistant that knows your product, so they can ask what to create and get accurate drafts. We did this for our own affiliate program, fed with our own documents.

Free accounts or discounts for affiliates

Give affiliates a free account or a discount, so they're genuine users of your product. Then they can show how they use it in their own content.

Discount codes for partners' clients

Agencies usually want a hybrid deal: a discount for their clients plus their own commission. A common setup splits one pool, for example 10% off for the client with the code and 10% commission for the agency. Coupon-code tracking works with Stripe.

Paid content through campaigns

Some assets are better made by the affiliate: a blog article, a review, a YouTube video. Campaigns pay a one-off bonus for that work, on top of the recurring commission. Paid content has to be genuine and disclosed the way each platform requires. See how to create affiliate campaigns.

How to share your assets in Reditus

• Your resources link. Each program can give affiliates a resources link. What it contains is up to you, so point it at your asset library.
• Automated onboarding emails. Under Affiliate program > Automated emails you can send new affiliates a welcome sequence, and insert their link, coupon code and your resources link automatically. Write them as "here's how to start earning", not "here's how great we are". See how to set up automated onboarding emails.
• Your program's landing page. It shows affiliates what's allowed and what isn't, including your paid-ads policy. Need rules to start from? See allowed vs restricted promotion channels.