Grow Your B2B
SaaS Podcast
We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus.
Listen on
Hear experts and leaders from
S7E22 – Zero to 10K MRR: The Most Practical Advice from Founders and Operators
Zero to 10K MRR: The Most Practical Advice from Founders and Operators Every episode of season seven asked the same question: what advice would you give a SaaS founder who … S7E22 – Zero to 10K MRR: The Most Practical Advice from Founders and Operators
S7E21 – How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes back Jacco van der Kooij, founder of Winning by Design, to unpack how AI-native SaaS companies are … S7E21 – How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
S7E20 – How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
How will SaaS Companies scale in 2026? The next era of SaaS growth won’t be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator … S7E20 – How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
S7E19 – How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn … S7E19 – How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
S7E18 – Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
How can you effectively prepare your SaaS for an exit? And what should you know about the valuation drivers, buyer types, and metrics that matter most? In a live episode … S7E18 – Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
How PLG Will Change in 2026? In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG … S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
S7E16 – SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
SaaS GTM in 2026 is being redefined by AI, hybrid sales motions, and high-performance revenue engines that enable faster growth, smarter operations, and more scalable customer acquisition. In this episode … S7E16 – SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
S7E15 – SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
SaaS monetization in 2026 is being reshaped by smarter tiering strategies, flexible usage-based models, AI-powered add-ons, and bold pricing experiments that help companies grow revenue while meeting evolving customer expectations. … S7E15 – SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
S7E14 – Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler – de Groot
How will B2B SaaS Scaling be like in 2026, with AI Adoption, Pricing Shifts for Efficient Growth? This is quickly becoming the central focus for B2B SaaS leaders, as companies … S7E14 – Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler – de Groot
S7E13 – Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
Scaling SaaS in 2026: AI, Talent, and the Future of People Operations is becoming a core focus for growing B2B companies as AI reshapes how teams work, how customers buy, … S7E13 – Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
S7E12 – SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can … S7E12 – SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
S7E11 – B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Recorded live at the SaaS Summit in Amsterdam, this episode of the Grow Your B2B SaaS Podcast dives into a focused conversation with Mark Appel, Chief Marketing Officer at Sendcloud. … S7E11 – B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Showing 1–12 of 154 episodes
Checkout our relevant resources
How To Automate Affiliate Marketing in 2026: From Click to Payout
You just walked out of a marketing team meeting, and everyone's high-fiving over their new automation hacks. The email marketing team has got their drip campaigns on autopilot, the social … How To Automate Affiliate Marketing in 2025: From Click to Payout
9 Affiliate Revenue Model Examples Unpacked for SaaS Growth in 2026
Explore 9 affiliate revenue models for SaaS, from recurring commissions to upfront campaign bonuses. Find the best fit for your business growth.
8 Best B2B Affiliate Marketing Networks: SaaS-Only and Beyond
The real challenge of affiliate marketing starts after launch: recruiting affiliates who actually reach software buyers. We compare the 8 best B2B affiliate networks of 2026 (SaaS-only and general) on focus, size, and pricing.
All episodes
Every episode of Growing a B2B SaaS, newest first.
- S7E22 – Zero to 10K MRR: The Most Practical Advice from Founders and Operators
- S7E21 – How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
- S7E20 – How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
- S7E19 – How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
- S7E18 – Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
- S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
- S7E16 – SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
- S7E15 – SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
- S7E14 – Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler – de Groot
- S7E13 – Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
- S7E12 – SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
- S7E11 – B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
- S7E10 – Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
- S7E9 – The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
- S7E8 – The Growth Operating System: Building Teams That Deliver Real Value
- S7E7 – Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
- S7E6 – How is AI Transforming Go To Market for B2B SaaS with Maja Voje
- S7E5 – B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey
- S7E4 – Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
- S7E3 – Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira
- S7E2 – Why 80% of Outbound Sales Fails, and how to Fix It with Besnik Vrellaku
- S7E1 – How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis
- S6E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts
- S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts
- S6E20 – Scaling Product, Scaling SaaS: Product Management Lessons from $0 to $100M+ with Oji Udezue and Ezinne Udezue.
- S6E19 – Future-Proof Your GTM Strategy: From AI Hype to Real Results with Frank Sondors
- S6E18 – The 3-Step GTM Playbook to Grow Your SaaS from €0 to €1M ARR with Alexander Estner
- S6E17 – Acquisition Was 99% Done… Then They Backed Out. Here’s What I Learned with Joran Hofman
- S6E16 – You Built It, Now Sell It: Mastering Founder-Led Sales for your B2B SaaS with Zoltan Vardy
- S6E15 – Why Your Paid Ads Aren’t Working, And How to Fix Them (From $50M+ in Pipeline) with Patrick Cumming
- S6E14 – Building Habit-Forming Hybrid Onboarding: From First Value to Enterprise Success in B2B SaaS with Ramli John (“RJ”)
- S6E13 – Future-Proof Your B2B SaaS Pricing: Strategies for the AI Era and Beyond with Kevin Lems
- S6E12 – How to Scale your SaaS Internationally: A Founder’s Guide to Going Global with Nicola Calabrese
- S6E11 – The SaaS CFO Playbook: Metrics, Margins, and Financial Strategy for Founders with Ben Murray
- S6E10 – The SaaS Founder’s Guide to ICP: Messaging That Clicks with Buyers with Craig Brown
- S6E9 – Strategic Storytelling for SaaS: Getting Everyone Aligned on Why You Matter with Elliott Rayner
- S6E8 – SaaS Growth Strategy: How Founders Can Quickly Scale Revenue and Achieve a Profitable Exit with Jonny Staker.
- S6E7 – Mastering SaaS Hiring: How B2B SaaS Founders Can Build High-Performance Teams with Mina Golesorkhi
- S6E6 – How Top B2B SaaS Companies Are Dominating SEO in 2025 with Tom Shapiro
- S6E5 – Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion with Peter Loving
- S6E4 – Mastering Product-Led Growth: Strategies for SaaS Success with Pablo Asensio
- S6E3 – How to Build a High-Impact Demand Gen Strategy for B2B SaaS with Clark Barron
- S6E2 – From Impossible to Inevitable: How to Create Predictable Revenue for your SaaS with Aaron Ross
- S6E1 – The CS Playbook: How to Scale Retention & Growth in B2B SaaS With Kristi Faltorusso
- S5E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts
- S5E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts
- S5E20 – How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal
- S5E19 – Build a Profitable SaaS SEO Strategy: Leverage Customer Insights to Drive Sustainable Organic Growth with Sam Dunning
- S5E18 – How to Position Your B2B SaaS for Explosive Growth with April Dunford
- S5E17 – How to Build a Brand Strategy for your SaaS with Angeley Mullins
- S5E16 – How to Set-Up & Grow a SaaS Affiliate Program with Adam Glazer
- S5E15 – How to leverage Social Media to become a $4B company with Chris Cunningham
- S5E14 – 7 ways to build a successful SaaS without big VC funding with Greg Head
- S5E13 – How to Hire Your First Marketing Leader for a B2B SaaS Startup With Andrew Davis
- S5E12 – The path to a successful $100M+ SaaS exit with Ryan Allis
- S5E11 – Secrets to Going Global: How Startups Can Succeed Internationally With Gilles Bertaux
- S5E10 – How to Start and Grow a B2B Podcast: Expert Tips with Tom Hunt
- S5E9 – From Agency to SaaS: Strategies for Growing Your SaaS Side Hustle with Chris Out
- S5E8 – Mastering Message-Market Fit: Essential Strategies for B2B SaaS Success With Diane Wiredu
- S5E7 – From Idea to Income: How to Build, Launch & Scale a Successful Micro-SaaS With Alex Urquhart
- S5E6 – Leveraging Customer Success for SaaS Growth: Churn, Collaboration, and Strategic thinking With Mike Dry
- S5E5 – How to Mold your GTM Team into a Revenue Factory
- S5E4 – Affiliate Marketing for B2B SaaS companies With Joran Hofman
- S5E3 – The Playbook of Growing 20+ B2B SaaS Companies: Tim Schumacher’s Guide to SaaS Success
- S5E2 – Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand Goetzen
- S5E1 – How to Scale Beyond Founder-Led Sales in B2B SaaS With Gavin Tye
- S4E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts
- S4E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts
- S4E20 – Building Client-Obsessed SaaS: Insights from a Seasoned Founder With Daan Assen
- S4E19 – Go To Market learnings from B2B SaaS Trumpet With Rory Sadler
- S4E18 – Learnings from a SaaS founder with 25+ years of entrepreneur experience With David Baum
- S4E17 – How to build a startup within a Corporate? Building Respona within Visme With Farzad Rashidi
- S4E16 – Buying & Selling a SaaS: Everything you need to know with Blake Hutchison
- S4E15 – Scaling Success: How Luzmo's B2B SaaS Surpassed $5M+ ARR With Thomas De Clerck
- S4E14 – How MorningScore Transforms SEO with Gamification With Karsten Madsen
- S4E13 – How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic
- S4E12 – Learnings & Advice from Second-Time SaaS Founder With Gary Amaral
- S4E11 – Bootstrapping your fully remote B2B SaaS beyond 20M+ ARR With Liam Martin
- S4E10 – How To Grow Your SaaS While Being Sued With Preston Keller
- S4E9 – How to Bootstrap a B2B SaaS to $5M and Beyond With Bridget Harris
- S4E8 – Learnings from a Second-Time SaaS Founder With Joe Lewin
- S4E7 – How MyAskAI bootstrapped with a team of 2 to $300k ARR With Michael Heap
- S4E6 – How Tally bootstrapped to $100k MRR with a team of 2 With Marie Martens
- S4E5 – How Involve.me Bootstrapped To 7 Figures in ARR | Lessons Learned With Vlad Gozman
- S4E4 – The story behind Ocean.io: AI first & 10M in funding With Michael Heiberg
- S4E3 – How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-Jensen
- S4E2 – How Cybersmart grew to $5M ARR with $20M in funding With Jamie Akhtar
- S4E1 – How to bootstrap two SaaS companies to a combined $10M ARR With Michael Kamleitner
- S3E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts
- S3E21 – How to grow your B2B SaaS to 10k MRR? Advice from 20 experts
- S3E20 – How to sell Enterprise SaaS, Learn from a 100M+ ARR founder With Jim Yu
- S3E19 – How to build a billion dollar business within a year With Adam Robinson
- S3E18 – How Chili Piper is Becoming A Billion Dollar Company With Alina Vandenberghe
- S3E17 – How to setup affiliate marketing for B2B SaaS with Dustin Howes
- S3E16 – The Unsexy Truth about Startup Success with Cristobal Alonso
- S3E15 – How to scale your SaaS to 1M MRR using processes with Matt Wolach
- S3E14 – How do investors analyse SaaS businesses? With Cameron Hay
- S3E13 – How to turn Discovery Calls into Customers with Chris Orlob
- S3E12 – How to unify Sales, Marketing & SDR’s in your GTM strategy With Chris Walker
- S3E11 – How to Achieve Explosive Growth and Increase Profitability with Stefan Avivson
- S3E10 – How to implement a profit-led approach for your SaaS with Guillaume Moubeche
- S3E9 – How to achieve Product Market Fit for your B2B SaaS With Maja Voje
- S3E8 – How to get your first 1.000 users for your B2B SaaS With Simon Høiberg
- S3E7 – How to price your B2B SaaS to accelerate growth? with Wolter Rebergen
- S3E6 – How to prepare your SaaS for an exit? With Dirk Sahlmer
- S3E5 – How to implement the Growth Hacking mindset in your B2B SaaS? With Sean Ellis
- S3E4 – How to improve your SaaS Sales With Kevin Dorsey
- S3E3 – Lessons learned; Bootstrapping a B2B SaaS to 20M ARR in revenue With Emeric Ernoult
- S3E2 – How to audit your SaaS growth? With Asia Orangio
- S3E1 – How to achieve Product Led Growth for your SaaS With Wes Bush
- S2E22 – How to grow your B2B SaaS to 10M ARR? Advice from 20 experts.
- S2E21 – How to grow your B2B SaaS to 10k MRR? Advice from 20 experts.
- S2E20 – Why you should hire globally as a SaaS company? With Amir Reiter
- S2E19 – Strategic Finance: getting from Product-Market Fit to Go-To-Market Success
- S2E18 – How to become profitable as a bootstrapped SaaS? With Melissa Kwan
- S2E17 – How to leverage Marketing Automation for your SaaS? With Shay Howe
- S2E16 – How to achieve Product Market Fit? With Andy Karuza
- S2E15 – How to plan, predict & prove your Go To Market plan? With Mark Stouse
- S2E14 – How to get capital as a bootstrapper? With Nathan Latka
- S2E13 – How to secure an early-stage investment for your SaaS? with Lotte Geldermans
- S2E12 – How to bootstrap your SaaS to a 10M+ exit? With Andrew Gazdecki
- S2E11 – How to reduce your CPL and scale profitable campaigns with Yann Skaalen
- S2E10 – How to build and grow a B2B SaaS Sales team? With James Ski
- S2E9 – How to do product marketing for your B2B SaaS? With Alex Levin
- S2E8 – How to improve your user onboarding? with Ildefonso Prieto
- S2E7 – How to build a community as a B2B SaaS? with Mike Rizzo
- S2E6 – How to do revenue attribution the right way? With Steffen Hedebrandt
- S2E5 – How to leverage SEO as a B2B SaaS with Maeva Cifuentes
- S2E4 – How to sell your B2B SaaS? with Thomas Smale
- S2E3 – How to build a strong culture? with Mads Wedderkopp
- S2E2 – Why should someone buy your SaaS Now? With Michael Humblet
- S2E1 – How to run profitable ad campaigns? With Michael Damnjanovic
- S1E22 – How To Grow Your B2B SaaS To $1 Million ARR
- S1E21 – How to grow Your B2B SaaS to 10k Monthly Recurring Revenue(10k MRR)
- S1E20 – What is Affiliate Marketing? With John Wright
- S1E19 – How to Set up Multi-Channel Marketing Tracking With Julia Draghici
- S1E18 – Winning Against Big Competitors: A Product Strategy Guide with Torben Schulz
- S1E17 – How to create predictable revenue for your B2B SaaS with Ton Dobbe
- S1E16 – How to do sales prospecting for your B2B SaaS With Rob Harlow
- S1E15 – How to launch your SaaS on Producthunt with Fabian Maume
- S1E14 – How to create a demand generation strategy with Casey Hill
- S1E13 – How to win in a crowded B2B SaaS market with Alan Gleeson
- S1E12 – Hitting #1 on Product Hunt with no Marketing team.
- S1E11 – Customer-led growth: How to get started with Katya Ryabova
- S1E10 – How to bootstrap your SaaS to 7M ARR with Stefan Smulders
- S1E9 – Creating a content strategy that drives signups with John Ozuysal
- S1E8 – How To Grow A Network To Kickstart Growth with Alexander Theuma
- S1E7 – Bootstrapping To A 200M Acquisition With Patrick Campbell
- S1E6 – Go To Market: Importance & Best Practices with Andrew Davies
- S1E5 – Product Led Growth: How To Get Started With Antti Suikkanen
- S1E4 – Sales Process: The importance & Best Practices With Gavin Tye
- S1E3 – Affiliate Marketing Simplified With Evan Weber
- S1E2 – Customer Success: The Importance and Best Practices With Mike Dry
- S1E1 – UI/UX DESIGN, IMPORTANCE & BEST PRACTICES WITH PETER LOVING