Grow Your B2B
SaaS Podcast
We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus.
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S7E22 – Zero to 10K MRR: The Most Practical Advice from Founders and Operators
Zero to 10K MRR: The Most Practical Advice from Founders and Operators Every episode of season seven asked the same question: what advice would you give a SaaS founder who … S7E22 – Zero to 10K MRR: The Most Practical Advice from Founders and Operators
S7E21 – How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes back Jacco van der Kooij, founder of Winning by Design, to unpack how AI-native SaaS companies are … S7E21 – How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
S7E20 – How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
How will SaaS Companies scale in 2026? The next era of SaaS growth won’t be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator … S7E20 – How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
S7E19 – How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn … S7E19 – How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
S7E18 – Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
How can you effectively prepare your SaaS for an exit? And what should you know about the valuation drivers, buyer types, and metrics that matter most? In a live episode … S7E18 – Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
How PLG Will Change in 2026? In this special live episode from SaaS Summit Benelux in Amsterdam, Joran sits down with Roelof Otten, founder of SaaSmeister, to explore How PLG … S7E17 – How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
S7E16 – SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
SaaS GTM in 2026 is being redefined by AI, hybrid sales motions, and high-performance revenue engines that enable faster growth, smarter operations, and more scalable customer acquisition. In this episode … S7E16 – SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
S7E15 – SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
SaaS monetization in 2026 is being reshaped by smarter tiering strategies, flexible usage-based models, AI-powered add-ons, and bold pricing experiments that help companies grow revenue while meeting evolving customer expectations. … S7E15 – SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
S7E14 – Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler – de Groot
How will B2B SaaS Scaling be like in 2026, with AI Adoption, Pricing Shifts for Efficient Growth? This is quickly becoming the central focus for B2B SaaS leaders, as companies … S7E14 – Scaling SaaS in 2026: AI Adoption, Pricing Shifts & Efficient Growth with Romy Kotler – de Groot
S7E13 – Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
Scaling SaaS in 2026: AI, Talent, and the Future of People Operations is becoming a core focus for growing B2B companies as AI reshapes how teams work, how customers buy, … S7E13 – Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
S7E12 – SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can … S7E12 – SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
S7E11 – B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Recorded live at the SaaS Summit in Amsterdam, this episode of the Grow Your B2B SaaS Podcast dives into a focused conversation with Mark Appel, Chief Marketing Officer at Sendcloud. … S7E11 – B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
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Your Affiliates Signed Up — Now What? The SaaS Affiliate Onboarding Playbook
Recruiting affiliates is only half the battle. Most affiliates who join a program never promote anything. Here is how to onboard and activate affiliates so they actually start driving revenue — broken down by affiliate type.
No PII Required: How Privacy-Friendly Affiliate Tracking Works for Enterprise SaaS
Enterprise companies need affiliate tracking that works without processing personal data. Here is how unique identifier tracking eliminates PII from your affiliate program while maintaining full attribution accuracy — and why it matters for GDPR compliance.
Why B2B SaaS Is the Best Niche for Affiliate Income (Recurring, High-Ticket, Compounding)
B2C affiliates earn a one-time payout when someone buys a product. B2B SaaS affiliates earn recurring commissions for months or years. Here is why SaaS is the most underrated niche for building compounding affiliate income — and how to get started.